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Advertise your home inspection business with managed pay-per-click campaigns


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  • Custom landing page
  • Keyword research
  • Competitor research
  • Google Analytics setup
  • Google Search Console setup
  • Google Tag Manager setup
  • Conversion tracking setup
  • Bidding strategy
  • Keyword strategy
  • Ad group strategy
  • Ad set up

On-Going Management Includes:

  • Constant improvement of ad performance to increase total ROI
  • Adding new negative keywords based on recent search queries to reduce wasted clicks
  • Adding new ads and removing poor performing ads to increase overall quality score
  • Test new ad groups to improve click thru rates
  • Add and test new landing pages to increase conversion rates
  • Optimizing bidding strategy to maximize conversions
  • Ongoing effort to raise click thru rates
  • Lower cost per click by maximizing click thru rate and ad quality score
  • Increasing conversion rate by lowering cost per click
  • Increasing total ROI by increasing conversion rate
Our PPC programs require that you have a modern website. Non-CMS sites limit our ability to optimize the site and update content. We reserve the right to not work with any sites we didn't build. Need a new website?

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Schedule a call with a marketing expert to see if paid ads are right for you:

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Cost Effective Marketing. Immediate Results.

We love helping our home inspectors grow their business and become more successful! We know it can be tough to get consistent business and we're here to help.

Search engine optimization (SEO) is an effective long term strategy for client-direct inspections and getting new agents. If you're looking for a short term solution, one of the most effective ways to market your business is pay-per-click (PPC) advertising (i.e. Google Ads). It's also easy to waste money on ads if you don't know what you're doing.

We know how to set up a successful Google Ads campaign to get you more business right away. We will work with you to set a realistic budget and get the most bang for your buck.

Reach out to me if you're interested in getting started!


Laura Cole
PPC & Digital Marketing Specialist

"I started a new home inspection business in a city I had just recently moved to. I decided to use a google add words campaign to generate some initial business momentum. Laura at Spectora has been incredible to work with. Customer support and service is definitely top notch.

In 4 months I have gone from no business at all to 31 inspections in January, and 12 inspections last week alone. I have made connections with several great agents who have given me repeat business. I am currently looking to hire 2 inspectors and had to pause the ad campaign until I can get some employees trained to help me keep up. I would definitely recommend Spectora Paid adds to anyone looking to get a fast response in scheduling more inspections."

- Travis Clarke, Appletree Inspections Greenville, SC