Custom Email Newsletters

Recently Mailchimp has required a paid account to use key features such as allowing integrations and having multiple users. Due to these changes, a paid Mailchimp account is required for our newsletter service. Prices start at $9.99/month depending how many contacts you have in your database.

No, Spectora will provide the newsletter content unless you prefer to submit your own content to include.

Newsletter content will come from researched articles from reputable sources. We use our best judgment to select relevant and useful content for your agents, along with your feedback.

No, the newsletter will link to the content’s original source (unless you are writing your own blogs to be included in the newsletter, then yes it will link back to your site.)

All email lists will be provided by the inspector. This service is solely to create and send newsletters, not building email lists. Our Mailchimp integration allows us to sync the contacts directly from your Spectora account.

If you acquire a list of prospective agents that did not directly opt-in to receive your emails, there is a risk of your account getting flagged for spam. We don’t recommend sending unsolicited emails because of this, however we do have a validation process for these types of lists but we cannot guarantee it won’t still trigger spam filters. Please review Mailchimp’s anti-spam requirements and details about Mailchimp’s spam filter.

We may write industry or locally relevant articles that we link to from newsletters.

We are of the belief that a quality newsletter will do more good than harm. If they don’t open it, then it most likely won’t hit their primary inbox anyway. We track delivery and open rates from the MailChimp metrics to see what drives engagement.