Custom Email Newsletters
Stay top-of-mind with your agents
Getting a new customer costs 6 times the amount versus keeping an existing one. That means part of your marketing budget should be allocated to agent retention.
Allow our marketing team to create a custom monthly newsletters for you to stay top-of-mind with agents. We’ll share content specific to your area and send it out to your agent list using MailChimp!
By using email marketing you can:
Includes content research and design
/ month
Do I need a paid MailChimp account?
Recently Mailchimp has required a paid account to use key features such as allowing integrations and having multiple users. Due to these changes, a paid Mailchimp account is required for our newsletter service. Prices start at $9.99/month depending how many contacts you have in your database.
Do I have to come up with the newsletter content?
No, Spectora will provide the newsletter content unless you prefer to submit your own content to include.
Where does the content come from?
Newsletter content will come from researched articles from reputable sources. We use our best judgment to select relevant and useful content for your agents, along with your feedback.
Will the content in the newsletter be included on my website?
No, the newsletter will link to the content’s original source (unless you are writing your own blogs to be included in the newsletter, then yes it will link back to your site.)
Where do the email lists come from?
All email lists will be provided by the inspector. This service is solely to create and send newsletters, not building email lists. Our Mailchimp integration allows us to sync the contacts directly from your Spectora account.
If you acquire a list of prospective agents that did not directly opt-in to receive your emails, there is a risk of your account getting flagged for spam. We don’t recommend sending unsolicited emails because of this, however we do have a validation process for these types of lists but we cannot guarantee it won’t still trigger spam filters. Please review Mailchimp’s anti-spam requirements and details about Mailchimp’s spam filter.
Do you write blog posts that are shared in these newsletters?
We may write industry or locally relevant articles that we link to from newsletters.
Will emailing monthly annoy agents?
We are of the belief that a quality newsletter will do more good than harm. If they don’t open it, then it most likely won’t hit their primary inbox anyway. We track delivery and open rates from the MailChimp metrics to see what drives engagement.