It’s a fact that more customers are searching for their own home inspector than ever before. New and experienced agents also search for new inspectors online.
The search volume from an average size big city that Google provides backs this up.
You need a solid, consistent online presence to get more client-direct business and agent referrals.
Our customer surveys also tell us that more homebuyers are also checking out reviews, websites, & profiles of home inspectors that are referred by their agents.
Start With a Solid Foundation
Think of an Online Presence Review as a solid foundation – You can’t build a beautiful home without first having a solid structure to start from.
Spectora offers an Online Presence Review with a Spectora Pro membership so you know where to start. Measuring your marketing efforts becomes much easier when you know where you stand today.
Here are the 11 areas covered in a Spectora OPR:
If your site isn’t being crawled & indexed by search engines, you can’t be found. We check to see how many of your pages Google & Bing have indexed and how they see your pages.
When users have a poor experience on your site, it affects your rankings.
We’ll report on your page speed, how your site looks on mobile devices, and give you modern best practices on design, layout and user experience.
The words on your site and how they’re structured is a major signal in your SEO.
We check your title tags, headers, body content, URLs and meta descriptions for proper keyword and related-keyword usage.
How can we measure progress without knowing where you started? We give you local and organic keyword rankings so we can track progress as you move up!
Citations are mentions of your business name, address, and/or phone number on other websites – with or without a link.
These are a key component in the ranking algorithms of Google and other search engines.
Citations give search engines more confidence in your business information. This means, all other factors equal, that a business with more citations will rank higher.
We report on your current citations and how to improve them.
Links are how search engines learn about the billions of interconnected pages on the web.
Links are also how Google and other search engines determine value or popularity of a site.
Think of links as an “online vote”. With quantity and source of the vote being of the utmost importance to your SEO.
We give you a snapshot of what sites currently link to yours, along with recommendations of how to get more relevant, quality links.
Having a strong presence on social media is a small, but increasing ranking factor to search engines. It can be a valuable tool to reach more agents and customers.
We check your presence across social platforms and guide on which ones work. You’ll receive tips on how to generate client leads and develop relationships with agents that lead to referrals.
Third Party Sites
Search engines crawl well-established sites like YellowPages & Yelp often. Being listed on these sites help Google & Bing gather more information about your home inspection business, thus increasing your chances of them ranking you higher.
We check the relevant sites for your business listing & where you’re missing.
Content refers to informational pages on your site or your blog.
As stated in Google’s Quality Rating Guidelines, their algorithm places great emphasis on the Expertise, Authoritativeness, and Trustworthiness (EAT) of your content.
We take a look at your existing content and give recommendations on how to improve it. We also give you a start with some topics that can help establish the EAT of your site and brand.
Marketing to Realtors
Different inspectors have different results when it comes to meeting new agents.
Based on our real estate agent interviews, we’ve gathered strategies that tend to get agents to try you out!
We give you ideas on how to build familiarity and trust with realtors so you can start getting more referral business.
Reviews are critical to local SEO success. They also help buyers make decisions when you’re recommended from an agent or friend.
We check everywhere you’re talked about online and provide templates that tend to get customers to leave a review!
Learning where your online presence & SEO stands helps you form a plan of attack. We help you prioritize marketing efforts on what makes the biggest difference.
Measuring results becomes far easier when you know what to look for and have guidance with every step!
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