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Pay at Close just got easier.

Pay at Close Marketing Kit

This kit includes ready-to-use one-pagers and videos built for the two audiences that matter most: real estate agents and homebuyers. Plus, Spectora Websites users get a ready-to-go website page. Customize, share, and watch Pay at Close become your competitive advantage.

home inspector and buyer

VIDEO MARKETING

Ready to Share Explainer Videos

AGENT-FACING VIDEO
Show agents why Pay at Close works for them.
This short video explains how Pay at Close speeds up transactions and removes a common buyer objection—perfect for agent emails, social posts, or quick conversations.
 
USE IT TO:
  • Send to new agent contacts when introducing your services
  • Post on social media to reach your agent network
  • Include in your agent newsletter or Automations
  • Share during coffee meetings or lunch-and-learns
BUYER-FACING VIDEO
Help buyers understand their options.
Walk homebuyers through how Pay at Close works and why it makes the inspection process simpler. Great for your website or for sharing during scheduling or in pre-inspection emails.
 
USE IT TO:
  • Attach to booking confirmations so buyers know what to expect
  • Post on your website's FAQ or payment options page
  • Send when a buyer asks about payment or pricing
 

HANDOUTS

Customizable One-Pagers

FOR AGENTS
Realtors Pay at Close Information
A leave-behind that actually gets read
Customizable PDF that breaks down the agent benefits of Pay at Close in under a minute. Add your logo, download, and share with your agent partners.
 
FOR BUYERS
Homebuyers - Pay at Close Information
Answer buyer questions before they ask
Simple, visual explainer that shows buyers how Pay at Close works and why it benefits them. Perfect for including in confirmation emails or pre-inspection packets.
 

How to Customize Your One-Pagers

1

Click The Link

Select "View Template" or "Edit Template" and make a free Canva account (if you don't have one) to copy the one-pager.

2

Add Your Logo

Delete any placeholder content and replace it with your branding.

3

Download

Choose your preferred format and add it to your website, print it, and use it across marketing materials.

EMAIL MARKETING

Ready-to-send agent emails

Written to go out as-is.

Copy one, swap the agent's first name, attach the agent video (and Client Video for Email #1), and send. Send out consistent messaging to agents.

Send it from your normal email signature. Your name, company, and phone number are already there, so the agent's first name is the only thing you need to change. Sending to a whole list at once? Replace {First Name} with “Hi there,”.
EMAIL 1
For agents who already refer you

Subject: Your buyers can now pay for their inspection at closing

Hi {First Name},

Quick heads up on a new option I'm offering: your buyers can pay for their home inspection at closing instead of paying upfront. 

I know the upfront cost comes up more often than anyone likes, especially with first-time buyers who are already stretched between earnest money and the appraisal. This takes that objection off the table.

I attached a short video that explains how it works. It's under two minutes, and there is a second video I've attached that you're welcome to forward to any client who asks. If you'd rather just talk it through, give me a call at the number below or reply to this email.

Thanks,

EMAIL 2
For agents you haven't worked with yet

Subject: A payment option your buyers will thank you for

Hi {First Name},

I'm a home inspector working in your area, and I wanted to introduce myself with something you may not have seen from an inspector yet.

Your buyers can now pay for their inspection at closing rather than out of pocket when they schedule. 

For you, that's one less reason a buyer hesitates on an inspection, and one less deal that stalls over cash on hand.

I attached a two-minute video that walks through it. If you'd rather just talk it through, give me a call at the number below or reply to this email. Happy to introduce myself properly and see whether I'd be a good fit for your clients.

Thanks,

Add pay at close to your website

WEBSITE

Add Pay at Close to Your Website

If you have a Spectora website, get in touch with our website team and let them know you'd like to add a Pay at Close page to your website.

Don't have a Spectora website yet? Let's fix that.

Still have questions? Get in touch with our team at info@spectora.com