5 Red Flags Your Website Needs Help
Carla Heatherly
11/28/25 9:00 AM
Your website is often the first real impression clients and agents get of your business.
And if you’re a home inspector, your website is doing even more heavy lifting — it’s your digital storefront, your trust-builder, and the place where clients decide whether to book you.
Just like a property, even the best websites develop issues over time — slow load times, outdated design elements, and small cracks that can turn into bigger problems if you don’t catch them early.
If it’s been a few years since you last looked at your site with fresh eyes, here are five red flags your website needs help.
If your site takes more than a few seconds to load, visitors often leave before they ever see your content.
Why it matters:
Slow websites frustrate users, hurt your search visibility, and lower conversions — all without you ever knowing it. Google also ranks slow sites lower than fast ones.
Quick check:
Run your site through PageSpeed Insights or GTmetrix to see what’s slowing you down and then hire a pro to fix it.
Web design and user expectations evolve fast. If your site still has heavy text, a dated layout, or stock photos like “random guy holding clipboard,” it’s time to freshen things up.
Why it matters:
Your website is your digital curb appeal, and an outdated design sends the wrong message. You might run a top-tier business with modern tools and ancillary services, but visitors won’t stick around to find out more if your site feels old.
Quick check:
If you haven’t updated your website in the past 3–5 years, it’s overdue.
Clear, visible CTAs tell visitors what to do next: book, schedule, call, or request an inspection.
Why it matters:
Without intentional CTAs, visitors don’t convert. Even people who want your service may not know where to click, and they sure won’t stick around hunting for it.
Websites without clear CTAs see higher bounce rates. That’s when a visitor leaves or bounces from your site without taking action.
Quick check:
Can you spot your main CTA in under two seconds on your homepage? If not, that’s a problem.
Well over half of your site traffic now comes from mobile devices.
Why it matters:
If your menu is hard to use, your text is tiny, or your images push everything off the screen, visitors will leave before reading a single word. In 2025, mobile-friendly isn’t optional — it’s expected.
Quick check:
Try booking yourself on your own site using your phone.
If it takes more than 10 seconds or feels frustrating, your mobile experience needs help.
A website isn’t just for humans — search engines need to understand it too.
Why it matters:
Without proper headings, clear location details, dedicated service pages, and internal links, Google has no clue who you are or who to show your site to.
Strong SEO tells search engines exactly how to categorize and recommend your business..
Quick check:
Does your homepage clearly and quickly answer:
Who you are, what you do, and where you serve?
If any of those aren’t immediately clear, start there.
If you spotted one (or more) of these red flags, don’t panic — most issues are fixable without a full rebuild. Small, intentional improvements can make a huge difference in how your business shows up online.
To help you get started, we created a free Business Audit Workbook and a full webinar on strengthening your digital foundation.
👉 Watch the full webinar on YouTube:
“Foundation Check: Is Your Website Showing Signs of Concern?”
Want expert eyes on your site? Book a consult and we’ll walk you through what’s working, what needs help, and how Spectora can support your online presence. Your website doesn’t have to be perfect — but it does need to bring in clients.