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Marketing and Sales Tips

Spectora Academy

The Anatomy of a Great Home Inspector Website

Having a great website is a vital aspect of any home inspector's marketing strategy. But what makes a website great?

In this webinar, Olivia and James break down the proven strategies that make home inspector websites successful. By the end of the session, you'll be armed with the information and tools you need to turn your website into a powerful digital asset. We cover: 

  • How you can turn your website into a revenue driver
  • Pages that every home inspector should have on their website
  • Tips & tricks for getting web traffic converted to booked inspections
  • LIVE home inspector website analysis

πŸ“Ή Watch time: 58 minutes

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From Connection to Inspection: Sales Strategies for Home Inspectors

Don't consider yourself a salesperson? Think again; every home inspector who owns and runs a business must build their selling muscles to create relationships with agents, acquire clients, and book more inspections.

The good news? If you believe in your product and service, you can sell it; all you need is a bit of finesse and strategy. In this webinar, "From Connection to Inspection: Sales Strategies for Home Inspectors," Olivia and Stephen break down:

  • How to approach sales holistically and build lasting relationships
  • The process of building a framework for success
  • The keys to overcoming objections and turning a β€œno” into a β€œyes” 

πŸ“Ή Watch time: 58 minutes

πŸ“– Additional Material: Takehome Excercise (Elevator pitch + UVPs)

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Email Marketing 101: A Crash Course for Home Inspectors

Email marketing is a lucrative marketing strategy for home inspectors. In this webinar, you'll learn how to leverage email marketing to help increase your home inspection revenue. James will teach you how to:

  • Grab a realtor's attention with a good subject line
  • Upsell effectively and efficiently with email marketing
  • Understand the basics of email marketing
  • Automate your email process and run your email marketing like a well-oiled machine

πŸ“Ή Watch time: 1 hour 8 minutes

πŸ“– Additional material: Email Marketing Tips for Home Inspectors (blog post)

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Email Marketing 201: What and When to Send to Boost Your Revenue

Knowing how to write a great email is only part of email marketing. Where business owners see real gains is in good targeting and segmentation. Of course, targeting emails to a specific audience can be a big lift...but that's where automation comes in.

In this webinar, James teaches you how to:

  • Target and customize your messaging through segmentation
  • Create timely and impactful email messages for before, during, and after the inspection process
  • Automate your email campaigns so your marketing runs on autopilot

πŸ“Ή Watch time: 1 hour 1 minute

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SEO pt. 1: Winning at Local SEO

Homebuyers are increasingly online -- your business should be too. In this webinar, Kevin and Olivia give a rundown on the SEO basics every home inspector should understand, and unpack:

  • Why SEO is so important
  • How to get your website ranking
  • Why a GBP is the most important part of SEO for home inspectors
  • Increasing your chances of ranking in local 3-pack 

πŸ“Ή Watch time: 59 minutes

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SEO pt. 2: SEO Strategies That Actually Matter

Navigating search engine optimization strategies can be confusing, time-consuming, and often fruitless if you don't know where to spend your time and energy. In this webinar, Kevin and Olivia cut the BS and share how you can succeed using straightforward SEO strategies that pay off for home inspectors. You'll also learn:

  • What moves the needle when it comes to local SEO
  • The business impacts of local SEO
  • Why not having an SEO strategy is a bad business move 

πŸ“Ή Watch time: 1 hour

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What the #*$% do I post?

In the world of marketing, leveraging the right platforms is key...but how can home inspectors harness the power of social media, blogging, and realtor presentations to boost their business and revenue? In this webinar, Olivia breaks down strategies for success across various platforms and covers:

  • Effective strategies for creating engaging social media posts
  • The keys to writing good blog posts that drive traffic
  • How to win with your realtor presentations
  • How leveraging various marketing channels will impact your business growth

πŸ“Ή Watch time: 1 hour

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23 Marketing Ideas for Home Inspectors

Louie from the Spectora marketing team runs through ideas of how home inspectors can take their marketing to the next level. 

P.S. Although we made this video back in 2023, the ideas are relatively evergreen and will still help you up your marketing game. 

πŸ“Ή Watch time: 12 minutes

πŸ“– Additional material: 23 Marketing Ideas for Home Inspectors (blog)

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5 UVP Ideas for New Home Inspectors

Home inspectors, and especially new home inspectors, need a UVP (unique value proposition). The thing is, it's hard to know what sets you apart when you're just starting your business. In this video, Kevin outlines ideas that new inspectors can use to differentiate themselves from their competitors. 

πŸ“Ή Watch time: 12 minutes

πŸ“– Additional material: Examples of Unique Value Propositions for Home Inspectors (blog)

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AI + Home Inspection

AI has become a buzzword in recent years...but it's also an increasingly powerful tool. How does it fit into the world of home inspection? In this webinar, Olivia instructs on how inspectors can use AI to:

  • Write blog posts
  • Create social media captions
  • Write emails
  • Improve report descriptions and narratives

πŸ“Ή Watch time: 43 minutes

πŸ“– Additional material: ChatGPT Resources and Other Readings (PDFs)

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