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10 Things Every New Inspector Should Do to Grow Their Business

Spectora Academy

Introduction

In this introduction to our video series “10 Things Every New Home Inspector Should Do,” Kevin, Chance, and James discuss the biggest problem new home inspectors face, what causes this problem, and what new home inspectors should focus on to maximize their chance of success. 

We recommend watching this introduction video before diving into the full series. Below, you'll find:

Tip 1: Get Good at Nurturing Agent Relationships

Strong agent relationships and repeat agent referrals are the cornerstone of any home inspector’s success. Chance, Kevin, and James discuss how to find new agents to connect with, how to nurture agent relationships over time, and how to add value to your agent relationships to help them grow.

📹 Watch time: 16 minutes

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Tip 2: Have a Differentiator

The more you can stand out from the crowd, the more you will get noticed as a home inspector. But how do you differentiate yourself from the competition? Learn why giving a thorough inspection is not a unique value proposition (sorry), the best way to think about your company's differentiator, and examples of differentiators that are working for successful, experienced inspectors. 

📹 Watch time: 5 minutes

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Tip 3: Communicate Better and More Often

One of the most common traits of a successful home inspector is communicating effectively with agents, clients, and your community. In part three, learn what “soft skills” are and why they are critical to your success, how to bring empathy, likability, and humor to your communications, and when to communicate and why more communication is better than less.

📹 Watch time: 17 minutes

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Tip 4: Devote Time to Growth Activities

Putting time aside for personal and business growth activities is key for new home inspectors looking to build a sustainable business. In part four, Chance, Kevin, and James break down how calendar blocking can help you make time and space for growth activities, how to set goals for yourself and your business to drive growth, and the importance of having structure and a plan to achieve your goals. 

📹 Watch time: 15 minutes

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Tip 5: Have a Great Website

Every new home inspector will decide whether to invest in a high-quality website for their business, or they will cut corners and hope for the best. This decision can change the course of a home inspector’s career. In this video, learn what you should include in your website, and what’s less important, how your bookings, whether you know it or not, can be influenced by your website, and why high-quality home inspection websites increase the chance of a home inspector surviving their first year.  

📹 Watch time: 25 minutes

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Tip 6: Speed Up Your Workflows

Just because you’re a new home inspector doesn’t mean you shouldn’t set your business up for success by optimizing your business workflows from the start. This video is a deep dive into the importance of allowing online booking for homeowners and agents, using automation to streamline all of your routine communication, and selecting the best inspection software to speed up inspections.  

📹 Watch time: 12 minutes

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Tip 7: Ask for Reviews

Positive online reviews are one of the most powerful sales tools a home inspector can have, but what do you do when first starting the business? Learn the importance of reviews in the psychology of buying, why asking for reviews multiple times is the best way to grow the number of reviews you have, and the best way to make sure you’re asking for reviews at the right time through the right medium.  

📹 Watch time: 17 minutes

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Tip 8: Use Text Messaging (SMS)

Text messaging has become the preferred way many homebuyers want to communicate. Even if you’re not a fan of SMS, home inspectors must embrace texting in their communications with clients and agents. Part eight of our new inspector tips series breaks down why texting is only going to get bigger as the generational shift in homebuying continues, the best ways to use text messaging in the home inspection process, and that businesses texting customers is the norm, not the exception 

📹 Watch time: 6 minutes

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Tip 9: Leverage Video

The strategic use of video is a secret weapon for many home inspectors. With video, home inspectors can wow agents and homebuyers and deliver an inspection experience that keeps agent referrals flowing in. Chance, Kevin, and James explain why video is the most significant opportunity in marketing today, how incorporating video into your reports can become a strategic differentiator, and how to get over nervousness about being on video.

📹 Watch time: 13 minutes

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Tip 10: Have a Modern, Web-Based Report

As a home inspector, your inspection report is not just your product. It’s a representation of you, your business, and your reputation. So why would you skimp on using the best reporting software available? In the tenth and final part of this series, learn about how delivering an interactive, web-based report is expected, and how PDF reports are dead, listen to real comparisons of traditional reports to modern, web-based reports, and hear why you always have to keep your audience and their devices in mind when selecting reporting software.  

📹 Watch time: 11 minutes

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