Get Found Online With SEO

Improve your Google rankings with content marketing and quality SEO management.

Search Engine Optimization for Home Inspectors

SEO is a complex world. We’re here to simplify it for you.

Thousands of homeowners and agents search for the term “home inspector” each month. Hundreds in even the smaller cities and towns. This number is increasing each year.

This means you need to be in the game. If you aren’t working on your SEO to rank highly in your area, you’re missing out on valuable growth and opportunity.

Our partners focus on high-quality content, technical SEO and more to help you rank first in your area and drive consistent business for years to come.

SEO Plans

Starting at

$289

/ month

Spectora has partnered with a top-rated marketing firm to manage SEO plans. We interviewed dozens of companies and you can trust that you are in good hands with this trusted parter to receive high-quality, proven SEO services.

They work hand-in-hand with our home inspectors to make sure it’s a coordinated strategy as if it were managed by us. They align with Spectora standards of quality, integrity and transparency.

Frequently Asked Questions

How do I get started?

Schedule a call here and we’ll do a joint call with them to get started!

How much are their SEO packages and plans?

Plans start as low as $289/mo.

Spectora built my site, can they work with that?

Yes! Part of our agreement is that they are fully capable of managing SEO for Spectora-made websites.

How quickly can I expect to see results with an SEO campaign?

This is the answer no one wants to hear – it depends.

Search results are localized and personalized. This means you are competing against home inspectors in your city, and each person searching could see different search results based on their browsing history. Each city has a different level of competition. Real estate agents react differently to modern marketing practices in different areas.

SEO and driving online business is not an exact science like it was 5+ years ago. It’s not something you “do”. SEO is all of your marketing activities, online and some off-line.

Google ranks businesses highly that show in multiple ways they are a reputable, high-quality business. This is accomplished by having:

A mobile-friendly, modern website
Consistent, high-quality and helpful content on your site
Keyword-optimized text on your website pages
Solid customer reviews in multiple places
Quality links pointing to your site
Local links pointing to your site
Consistent business listings across the web
A social media presence

Some inspectors see ranking changes in 6 months. Some see results in 12 months. The bottom line is that you need to approach this as a long-term investment in your home inspection business.

Very few home inspectors have the patience to maintain great online marketing habits for 6 months to a year. It’s no wonder that’s right around the time it takes to see results. Google weeds out the companies that aren’t in it for the long haul. If it could be achieved in less time with less effort, then low-quality home inspectors would be getting consistent business and customers would have poor experiences.

The rewards are worth it, so Google makes sure you put in the time and effort to reap the benefits of consistent business.

Do I need to commit to a certain time frame?

As mentioned above, we highly recommend committing to at least 6-9 months to see meaningful results. All plans are month-to-month so there is no commitment.

How long until I see a return on my investment?

As mentioned above, SEO is not an exact science like paid advertising.

From our experience in the field (and in paid advertising, email marketing and social media), investments in SEO are typically recouped many times over in years 2-3 and beyond. The benefits come in the form of consistent clicks and home inspection leads, especially as more homebuyers do their own research and vetting of agent recommendations.

What is needed to keep high rankings once they are achieved?

There are only so many spots in Google Maps and Google search results. This means that if you stop doing the things that got you there in the first place, chances are the companies behind you are.

Google checks on-going signals like freshness of your content, reviews, recent links and visitors to your site to adjust their rankings.

Schedule a Call to Learn More