How do I get started?
Schedule a call here and we’ll do a joint call with them to get started!
How much are their SEO packages and plans?
Plans start as low as $289/mo.
Spectora built my site, can they work with that?
Yes! Part of our agreement is that they are fully capable of managing SEO for Spectora-made websites.
How quickly can I expect to see results with an SEO campaign?
This is the answer no one wants to hear – it depends.
Search results are localized and personalized. This means you are competing against home inspectors in your city, and each person searching could see different search results based on their browsing history. Each city has a different level of competition. Real estate agents react differently to modern marketing practices in different areas.
SEO and driving online business is not an exact science like it was 5+ years ago. It’s not something you “do”. SEO is all of your marketing activities, online and some off-line.
Google ranks businesses highly that show in multiple ways they are a reputable, high-quality business. This is accomplished by having:
- A mobile-friendly, modern website
- Consistent, high-quality and helpful content on your site
- Keyword-optimized text on your website pages
- Solid customer reviews in multiple places
- Quality links pointing to your site
- Local links pointing to your site
- Consistent business listings across the web
- A social media presence
Some inspectors see ranking changes in 6 months. Some see results in 12 months. The bottom line is that you need to approach this as a long-term investment in your home inspection business.
Very few home inspectors have the patience to maintain great online marketing habits for 6 months to a year. It’s no wonder that’s right around the time it takes to see results. Google weeds out the companies that aren’t in it for the long haul. If it could be achieved in less time with less effort, then low-quality home inspectors would be getting consistent business and customers would have poor experiences.
The rewards are worth it, so Google makes sure you put in the time and effort to reap the benefits of consistent business.
Recommended Read: The State of SEO
Do I need to commit to a certain time frame?
As mentioned above, we highly recommend committing to at least 6-9 months to see meaningful results. All plans are month-to-month so there is no commitment.
How long until I see a return on my investment?
As mentioned above, SEO is not an exact science like paid advertising.
From our experience in the field (and in paid advertising, email marketing and social media), investments in SEO are typically recouped many times over in years 2-3 and beyond. The benefits come in the form of consistent clicks and home inspection leads, especially as more homebuyers do their own research and vetting of agent recommendations.
What is needed to keep high rankings once they are achieved?
There are only so many spots in Google Maps and Google search results. This means that if you stop doing the things that got you there in the first place, chances are the companies behind you are.
Google checks on-going signals like freshness of your content, reviews, and recent links to your site to adjust their rankings.