The Spectora Blog

Winning with Instagram (with Sarah Wilson)

It's no secret that Instagram is one of the best ways for home inspectors to connect with real estate agents.  All in all, Instagram can be less of a lift (in terms of time and..

10 Free Tools to Up Your Digital Marketing Game

You probably didn't become a home inspector to be a marketer.  As a business owner though, you'll have to invest some of your time in marketing, and as someone who works in..

Marketing Your Home Inspection Business in 2023

Every home inspector has the same training and skills, more or less. And in an overcrowded industry, technical skills alone won't be what sets you apart from your competition. 

Using Social Media to Communicate with Realtors

6 Home Inspector Marketing Habits to Stop in 2023

So much has changed for home inspectors in the past few years, that 2019 might as well be 2009. The landscape of online marketing is no exception.  2020 lurched even the most..