The Spectora Blog
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home inspection business to the next level.
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Marketing Your Home Inspection Business in 2023
Every home inspector has the same training and skills, more or less. And in an overcrowded industry, technical skills alone won't be what sets you apart from your competition.
Don’t Fall for "Google" Scams
The Google Business Listing Scam While each scammer is unique, they all typically open with "I'm calling on behalf of Google" and then telling you that something is wrong with..
2020 SEO Ranking Factors
Having a quality website gives a great first impression but doesn't do any good if no one can find it. With any website, you won't get to the top of Google right away. It takes..
The First Thing You Need To Do As a New Home Inspector
There are over 266,000 Google searches per month having to do with home inspections.
SEO for Home Inspectors in 2023
Search engine optimization (or SEO) is one of my most misunderstood practices in the home inspection industry. Here's why:
6 Home Inspector Marketing Habits to Stop in 2023
So much has changed for home inspectors in the past few years, that 2019 might as well be 2009. The landscape of online marketing is no exception. 2020 lurched even the most..
The 3 Areas of Local SEO You Should Focus On
As a home inspector trying to grow your non-referral business, local SEO is the most important aspect of online marketing. Google has prioritized local results in recent years to..