I will hear the occasional home inspector say “Not that many people search for us online” or “I’ll worry about online when I see proof people are searching”.
I understand where they’re coming from since some experienced inspectors get 90+% of their business from agent referrals. So if they’re busy and/or comfortable, they don’t have incentive to care.
If you’re in that boat, but actually want to grow your business to a multi-inspector firm or a larger one, online marketing is the way.
For inspectors that have 5 or more years left in this industry, there is no question you should be focused on your digital marketing and SEO strategy.
SEO is my speciality. So I thought it would be cool to look at the search volume for top keywords that Google provides. They give the monthly search volume over the previous 12 months. So I pulled it on January 1st to get the average for 2016.
How Many People Searched For Home Inspection Related KWs in 2016?
Here are the top search terms average monthly volume (US and Canada) for 2016:
*Source: Google Keyword Planner Tool
Important – These are just the most searched for and common ways to search for a home inspector or radon test. I found dozens of variations of each keyword phrase that totaled in the thousands, so these numbers are understated by at least 10%
Ok great, so lots of people are searching for my services. What about in my local area?
We pull all local search volume data in our Online Presence Review. Feel free to email me directly if you just want keyword volume and where you rank. Most small to mid-size cities are in the hundreds per month.
So are people really searching for more home inspection related keywords over time?
The answer is yes. The data Google Trends provides backs this up.
Google Trends chart of their measure of interest in the search term “home inspection”
*Note this includes variations of “home inspection” with geo modifiers like “Dallas Home Inspector” or “Home Inspector San Diego”
What This Means For Your Home Inspection Business
It means there is opportunity.
The great news is that when I do checks on top ranking home inspectors, they don’t have an overwhelming lead when it comes to citations, links and content (The 3 main areas important to local SEO).
Many times, they’ve just been around longer and naturally gotten a couple links. So Google is confident in their tenure and information.
It will require a consistent focus on your marketing, but this is an industry that is notoriously bad at adjusting to modern web and search standards.
Focus on what’s important and you will see higher rankings, more clicks and more inspections.
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