The Spectora Blog
Get the knowledge and inspiration you need to take your
home inspection business to the next level.
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5 Home Inspector Websites that Probably Get More Leads than Yours
Do you ever feel like your home inspection website is just kinda . . . there? Most inspectors build their websites for the basic purpose of social proof. That is, establishing..
10 Free Tools to Up Your Digital Marketing Game
You probably didn't become a home inspector to be a marketer. As a business owner though, you'll have to invest some of your time in marketing, and as someone who works in..
Email Marketing Tips for Home Inspectors
It's no secret: everyone kind of hates getting mass emails.
Marketing Your Home Inspection Business in 2023
Every home inspector has the same training and skills, more or less. And in an overcrowded industry, technical skills alone won't be what sets you apart from your competition.
8 Tips to Build a Home Inspection Website
You might be banking on referrals to feed your home inspection business, but don't kid yourself: Your website is the most important marketing tool that you have. It will work for..
How to Become a Home Inspector in Texas
The real estate market is thriving in the Lonestar state. We have a full guide on how to become a home inspector in Texas. You've probably heard people talking about how hot the..
8 Common New Inspector Mistakes
I talk to a lot of inspectors.
40 Blog Topic Ideas for Home Inspectors in 2023
Blogging is hard. But it can be worth it. Blogging can be equated to farming: it can take trial and error and a few seasons to see your crops grow, but once you start seeing..
The Way You Communicate With Agents Just Changed Forever
If you're reading many of the same headlines I am, one thing is clear - remote work trends are going to look very different from now on.
What Top Home Inspectors Across the Country Are Doing Now
I'm always fascinated how businesses in general react to slow economic times. Our industry is no different from others in that they go with the traditional playbook: