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The Spectora Blog

Get the knowledge and inspiration you need to take your
home inspection business to the next level.

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    Email Marketing Tips for Home Inspectors

    It's no secret: everyone kind of hates getting mass emails. 

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    Graphic of a man with a megaphone speaking to a group of people.

    Marketing Your Home Inspection Business in 2022

    Every home inspector has the same training and skills, more or less. And in an overcrowded industry, technical skills alone won't be what sets you apart from your competition. 

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    how to build a home inspector website

    8 Tips to Build a Home Inspection Website

    You might be banking on referrals to feed your home inspection business, but don't kid yourself: Your website is the most important marketing tool that you have. It will work for..

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    how to become a home inspector in Texas guide

    How to Become a Home Inspector in Texas

    The real-estate market is thriving in the Lonestar state. We have a full guide on how to become a home inspector in Texas. You've probably heard people talking about how hot the..

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    common mistakes new home inspectors make

    8 Common New Inspector Mistakes

    I talk to a lot of inspectors.

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    blog topic ideas for home inspectors

    40 Blog Topic Ideas for Home Inspectors in 2022

    Blogging is hard. But it can be worth it. Blogging can be equated to farming: it can take trial and error and a few seasons to see your crops grow, but once you start seeing..

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    The Way You Communicate With Agents Just Changed Forever

    If you're reading many of the same headlines I am, one thing is clear - remote work trends are going to look very different from now on.

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    What Top Home Inspectors Across the Country Are Doing Now

    I'm always fascinated how businesses in general react to slow economic times. Our industry is no different from others in that they go with the traditional playbook:

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    Introducing Spectora Reviews! 

    Reviews are a great thing to have - they give you insight into your customer’s experience, help your business grow, create trust with potential new customers, and so much more. 

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    don't fall for google scams

    Don’t Fall for "Google" Scams

    The Google Business Listing Scam While each scammer is unique, they all typically open with "I'm calling on behalf of Google" and then telling you that something is wrong with..

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