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5 Ways to Use Advanced Actions to Make More Money

Olivia Oksenhorn 3/1/23 2:00 PM

Whether you're the owner of a multi-inspector firm or a solo inspector who offers more than one service, Advanced Actions can be a game-changer for your business. 

Advanced automation saves you time and energy, and if you use it right, you can increase your revenue without breaking your back marketing. However, it can be tough to know exactly how to use actions if you're new to this; that's where we come in. 

Actions allow you to create unlimited and highly customizable automated emails, texts, and webhook calls based on custom rules. They are available to Spectora Advanced users. 

Actions are available to everyone using Spectora Advanced. Advanced is best for multi-inspector firms, enterprise-level inspection companies, and even solo inspectors who offer multiple services. 

Here are five ways we recommend using Advanced Actions to earn more money on all your inspections. 

1. Upsells

This might be the most basic way to use Advanced Actions to increase your RPI, but it's worthwhile. 

If you offer additional services beyond a residential home inspection (such as radon, sewer scope, or WDI) and don't upsell them with every inspection, you're missing out on profit.

Create an action to send a few hours after an inspection is booked (exactly how many is up to your discretion), and sell your add-ons. The best way to be convincing? Add social proof. 

For example, if 70% of your inspections include a sewer scope add-on, write something along the lines of "Did you know 70% of home inspections [City/Service Area] include sewer scope?". Put the pressure on the homeowner to feel like they're missing out on something if they don't book the add-on.

Screenshot 2023-03-01 at 1.43.10 PM 2. Market to Listing Agents

One of the best ways to book more inspections is to increase your network of real estate agents. Actions can help you with that, and save you the time you might spend at an open house or connecting with agents on social media. 

A few weeks after the inspection, schedule an email to the listing agent and propose working together. 

If you do this after every inspection with every listing agent you've never worked with, you can build your network fast with minimal effort. You can use Spectora Advanced's "contact tagging" feature here to make sure these emails only send to contacts tagged as "new agents".   

3. Annual Re-inspection reminders

With Advanced Actions, you can upsell for years after the initial inspection. 

For example, if you live in an area with severe weather, create an action to go out the following year prompting the homeowner to book a roof inspection.

Along these lines, you can also use actions to send annual reminders for re-inspection if they've had a contractor work on the home, or done any major home improvement projects. 

A useful analogy for your marketing: a homeowner goes to a doctor or dentist for a yearly check-up. Remind them that they should do the same for their home.


Using actions to increase brand awareness

Although you won't see immediate ROI with this, it's worth it to stay "top of mind" with clients and agents alike. A great way to do this is by creating brief, educational videos you can send to specific groups. 

For example: if you have a "1st-time homebuyer" contact tag, use actions to send them educational home maintenance content post-inspection. Many younger homeowners won't know how to do basic home maintenance, like changing an air filter.

Although emails like this won't have a CTA to book a service, they will ensure that homebuyer continues to see you as the resident expert who continuously provides them value. 

4. 11-Month Warranty Inspections

Do you inspect new builds? If so, you probably already know this, but most new build homes have a 12-month warranty. The perfect time to use actions when it comes to new builds? At the 11-month post-inspection mark. 

Screenshot 2023-03-01 at 2.35.00 PM

Because a home is such a huge investment, a good strategy here is to invoke a sense of urgency to get a second inspection before time runs out for the homebuyer.

5. Google Reviews

Alright, you might not see immediate profit from using actions to prompt clients to leave your business a Google review. We promise it's worth it though.

Google reviews are a huge ranking factor in local SEO. Without getting too technical, the more 5-star Google reviews your business has, the likelier it is to rank higher on Google, so getting those good reviews is essential. 

Create an action to either text or email the homebuyer after an inspection and customize the text to ask them to leave you a review. 

Why is this important? Because customers who have a bad experience are two to three times more likely to leave a review than happy customers. And, over 50% of people trust online reviews just as much as they trust a friend's recommendation. Those good reviews are often likely the difference between someone booking with you over another company.

Honorable Mention: Automating More

You know the saying: time is money. And if time is money, automating what used to be time-consuming, manual processes will help you save in the long run.  

With Advanced, you can automate a lot of your time-sucking tasks, such as sending out third-party vendor notifications, or having a custom scheduling field for a lockbox/access code so you're not emailing back and forth with agents for property details. Trust us: your admin will thank you.  

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