If you've spent some time researching how to market your home inspection business, you've probably come across the term "UVP".
While in business, we often use terms and acronyms that sound unnecessarily corporate or confusing, we promise having a UVP is important, and we'll break down why.
A UVP, or a Unique Value Proposition, is really just a differentiator. It answers the question "Why should an agent or client use your business"?
As a newer home inspector, it might be hard to have a true answer to this but we coach all new and first-year inspectors to go through the exercise.
A Unique Value Proposition (UVP) is simply a unique advantage, benefit, or experience that a product or service offers to its client. You might also hear the term Unique Selling Proposition (USP), which is essentially the same thing.
As a home inspector, your UVP should be something that truly sets you apart; it's the "superpower" you have that differentiates you from every other home inspector in your service area.
Now that we've covered what a UVP is, let's talk about what a UVP isn't.
After teaching new inspector classes on business and marketing for seven years now, here are the same answers I hear that are not unique. As a bonus, I'm a former realtor and know what sticks (and what doesn't) with agents and homebuyers.
That's not to say the following examples aren't important, because they are. It just means that these are the bare minimum, and are likely not unique to you or your business.
You better be, or you won't be in this industry very long. Giving a thorough inspection is table stakes to know the major systems and components of the home and inspect each of them and their sub-systems thoroughly.
We love InterNACHI. They are amazing partners and industry allies, and they deliver immense value to the home inspection industry. InterNACHI certified inspectors
InterNACHI also has over 26,000 members. Being InterNACHI certified is a great value proposition, but it does not make you unique.
Good customer service should be the bare minimum. Realtors will simply not partner with you if they can't ensure a good client experience.
Customers expect it all nowadays. So "good" customer service simply will not cut it, let alone differentiate you.
We've seen thousands of inspectors market themselves. Here are some unique value propositions that we've heard and seen over the years.
Note that some of these are "features", but can be used in your package of UVPs.
Once you have your UVPs, you'll need to showcase them in your marketing. While you can highlight your UVPs in your conversations with real estate agents, you should also: