Remember when you were too busy to work on marketing in the past few years? Now is the time.
2023 is the year to hone in on your marketing. With the rumblings of a recession in the near future, it's more important than ever to invest in marketing your home inspection business and become the go-to inspector for realtors and homeowners in your city.
Short of ideas? Not a problem, we're here to help kickstart your marketing in the new year. Here are 23 marketing ideas for you to try in 2023.
Crash an open house
While you'll always need a digital marketing strategy, not much beats a face-to-face connection. Open houses are a great place to meet agents and buyers alike, and sell them on using you as their home inspector. The best part about an open house? You're catching buyers while they're looking and just before they need a home inspection.
Join a local chamber of commerce
Local networking is always a good idea. By joining your chamber of commerce, you'll have a stage to get in front of local community members, namely, local realtors. Unlike hosting a lunch and learn, you don't have to market the event yourself, which takes some of the burden off of your shoulders.
Host a lunch and learn
Realtors like educated, knowledgeable home inspectors. Host a lunch and learn to connect with local realtors and show them you're the best, the most educated choice for their client.
Join a BNI (Business Network International) group
Business networking groups give you exposure to business owners in your community that you might not interact with otherwise. By showing up as an active professional in your community, you'll get your business name out there and gain exposure for your company. There can only be one professional per industry in BNI groups, so you'll be the only home inspector around.
As an added bonus, you can learn a lot from other local professionals.
Connect with home service companies (that you don't compete with)
The home improvement world in your local community is a great way to lay down roots and make connections. Building relationships with other home service companies in your city can lead to word-of-mouth marketing and more business for your company.
Connect with realtors on Instagram and Facebook
It's 2023 and we know realtors hang out on social media. While posting your own content on social channels is important, it's equally vital to take the time to actually engage with agents. Comment on their pictures and videos. It will show them you're interested in what they do, and it keeps you on the top of their mind.
Don't just take our word for it; the YouTube clip below shows how Instagram can really pay off when it comes to making agent connections.
Share local real estate updates
As a home inspector, you are probably very knowledgeable about your local real estate market. Are there neighborhoods that are particularly hot? Are inspections slowing in your city? All of this is great info that you can share with your community and use to market your business.
Create educational content for agents
Are you frustrated with agents labeling you as a "deal killer"? The best thing to do is educate realtors about the home inspection process. While agents work in homes every day, they probably don't know the ins and outs of the inspection process. Creating videos, blog posts, and newsletters with educational content
And, if agents see you as a professional and knowledgeable inspector, they're more likely to give you their business.
Write monthly blog posts
Speaking of expertise, do you have a blog? A blog might seem like a big time commitment, but even dedicating one afternoon a month to writing a blog post can have a high return. A good blog post can rank high on Google and drive more traffic to your website. And, you can send out blog posts in newsletters to help educate realtors and homebuyers.
Stuck on ideas? Check out our guide with 40 blog topics for home inspectors.
Send digital holiday cards
This one's easy: send out digital holiday cards. In the slow winter months, an email in an agent's inbox will keep you on their radar when home sales pick back up in spring. A small, caring gesture like this can go a long way.
Revamp your website (or invest in a quality site if you don't have one)
If there's one thing you should come into 2023 with, it's a good website. Without one, you're already losing.
Your website is the first point of contact buyers and agents might have with your business; it's important to invest in a site that is professional, eye-catching, and sets you apart from competitors. This is where we can help: Spectora offers websites that will give you a leg up on your competitors and give you an edge in your market in 2023.
Write a newsletter
If you're putting out content, why not send it out in a newsletter? Every home inspector should have a newsletter; there's no better way to share company updates, get the right eyes on your blog posts, and
Need some newsletter inspiration? Take a look at our email marketing guide to get you started strong.
Buy a vehicle wrap
Brand impressions matter. In fact, 71% of consumers are more likely to purchase a product or service from a brand they recognize. A vehicle wrap with your brand name and logo will
The best part? Once you purchase it, a vehicle wrap will do the work for you and doesn't require extra time or energy. This is a great marketing strategy for inspectors who are short on time but have a little extra budget.
Get a custom uniform
Speaking of brand impressions, another way you can increase brand awareness is through a uniform. Additionally, looking professional on the job is important, and a uniform can set you apart from other inspectors in your market.
Share inspection content on Instagram and TikTok
It's no secret that a lot of us hate social media. But for home inspectors, social media is a necessary evil of sorts.
Millennials are buying homes, and you need to be ready to connect with a younger clientele even if it means getting out of your comfort zone. Sometimes, it pays to think outside the box. Inspector AJ, a home inspector in Tennessee, is an example of the power of TikTok; he's gathered a whopping 1.8 million followers and 24.5 million likes.
Filming a part of your inspection and posting it to TikTok or Instagram gives you engaging, educational content that can lead to new business.
Realtors may not have time to make it to a lunch and learn, but a webinar after the work day is over gives them the option to join virtually. In a webinar, you can walk realtors through common defects in the home and other aspects of your job. The more they know about what you do, the better your partnership will be!
Although you know best that agents can be tricky, treating realtors as teammates and taking the time to educate them can work wonders for agent relationships and acquisition.
Get those Google reviews
Google reviews are incredibly important. They show prospective clients that you're a good inspector, and they'll boost your local SEO.
Ask for reviews after every single inspection. Because people are most likely to leave a review after a negative experience, asking for a review after each inspection will maximize your chances of getting those five stars reviews from happy customers.
Try paid ads
If you have the budget, it could be worth it to pay for ads. Paying for ads on Google or Yelp will give you a competitive advantage where you can't rank with your own and can win you more business.
Monitor your ROI closely with paid ads; it's important to make sure paid marketing efforts are actually worth it for your business.
Go above and beyond at inspections
You should never underestimate the power of word-of-mouth marketing. By providing the best possible inspection experience, you can guarantee agents and buyers will have all the more reason to recommend you.
Bring chairs and water to an inspection to make the client comfortable, and add your own personal touch. The absolute best way to make sure buyers and agents speak highly of you is by giving them a 5-star experience.
Sponsor a local event
If you have the budget, sponsoring a local event is a great way to get your name out there while giving back to the community. A touch of altruism shows you're a caring member of the community and will get your name out there.
Rent a local billboard
Looking to go big and bold in 2023? Renting a billboard will get your name out there loud and proud. Again, a billboard might be a good option for you if you're short on time because once it's up, you don't have to do anything to maintain it.
Start a YouTube Channel
Blog posts are great. But video content can be more engaging and can reach an audience that doesn't want to sit down and read an article. Similar to webinars, a YouTube channel gives you the platform to make long-form, educational content.
For bonus points and to boost engagement, share your best videos in a monthly newsletter to realtors and/or homebuyers.
Volunteer and get integrated into the community
If your community knows you, they'll want to work with you. Getting out and integrated into the community by volunteering allows you to meet people and up your marketing game through genuine connection and word-of-mouth.