Blogging is hard. But it can be worth it.
Blogging can be equated to farming: it can take trial and error and a few seasons to see your crops grow, but once you start seeing results it can be a game changer.
Most people know that your blog can lead to you being found online, as search engines are likely to place your site higher in search results if you have relevant content. Home inspectors are often discouraged by the thought of a long, uphill battle against websites with thousands of articles. But blogs are versatile enough that you can effectively use a blog and have little interest in SEO. Here's a few ways home inspectors might use their blog outside SEO:
A person's email is a powerful tool, and sending someone a local specific blog article from time to time helps remind them you're there.
A blog post that you write out can easily become the script for a weeks worth of social media posts.
You can always write a blog post and then ask a local publication if you can feature it on their website.How do you know what to write about?
We've done the keyword research and seen thousands of successful blogs to give you this list of blog topics to get you started!
As always, remember that these blog articles should showcase you and your business. Otherwise, there just another generic article that doesn't connect the reader with you.
And why stop there? Kevin hosts a weekly webinar in which he talks with home inspectors about using your websites as a vehicle for growth. Here's one of his recent "office hours" for those who want to go deeper into digital marketing in 2022.