Blogging is hard. But it can be worth it.
Blogging can be equated to farming: it can take trial and error and a few seasons to see your crops grow, but once you start seeing results it can be a game changer.
Is blogging even worth the trouble in 2022?
Most people know that your blog can lead to you being found online, as search engines are likely to place your site higher in search results if you have relevant content. Home inspectors are often discouraged by the thought of a long, uphill battle against websites with thousands of articles. But blogs are versatile enough that you can effectively use a blog and have little interest in SEO. Here's a few ways home inspectors might use their blog outside SEO:
Content for a mailing list
A person's email is a powerful tool, and sending someone a local specific blog article from time to time helps remind them you're there.
Social Media
A blog post that you write out can easily become the script for a weeks worth of social media posts.
Guest posts
You can always write a blog post and then ask a local publication if you can feature it on their website.

How do you know what to write about?
We've done the keyword research and seen thousands of successful blogs to give you this list of blog topics to get you started!
- What to Expect From Your Home Inspection (time, common defects, how your company does business)
- How Long Does a Home Inspection Take?
- Do I Need to be There for the Home Inspection?
- Can you Fail a Home Inspection?
- What is Covered in a Home Inspection?
- 8 Most Common Issues Found on Home Inspections
- What is Not Included in a Home Inspection?
- Home Inspection Tips for Buyers in 2022
- Home Inspection Tips for Sellers in 2022
- Home Inspection Checklist
- How Much Does a Home Inspection Cost in 2022?
- What's the Difference Between a Home Inspection and an Appraisal?
- Do Home Inspectors Need a License?
- What to Look For When Choosing a Home Inspector
- What Happens After the Home Inspection?
- How do I read my Home Inspection Report?
- What Does a Home Inspection Report Look Like?
- New Construction Homes: What to Look Out For
- What is Radon?
- Do I Need a Radon Test?
- Radon 101: Learn the Basics
- Do I Need a Mold Test?
- Should I Get Air Quality Tests Done With my Home Inspection?
- Termite Inspections: Know What to Expect
- What is a 4-point Inspection? (Florida)
- What is a Wind Mitigation Inspection? (Florida)
- Dangers Most Homeowners Don't Know About
- 5 Home Maintenance Tips for Your New Home
- How to Change a Furnace Filter
- 6 Easy Ways to Lower Your Energy Bill
- Foundation and Drainage Basics
- How to Weatherstrip Your Windows and Doors
- [Your city] Real Estate Update
- Top Neighborhoods in [your city]
- Top Real Estate Agents in [your city]
- How Realtors and Home Inspectors Work Together for you
- [your city] Real Estate Outlook (give your opinion with some data)
- The Whole Real Estate Process - What to Expect
- What is a Home Warranty? Do I Need One?
- List of Homeowner Resources (Link to top home maintenance and design blogs and sites)
As always, remember that these blog articles should showcase you and your business. Otherwise, there just another generic article that doesn't connect the reader with you.
And why stop there? Kevin hosts a weekly webinar in which he talks with home inspectors about using your websites as a vehicle for growth. Here's one of his recent "office hours" for those who want to go deeper into digital marketing in 2022.