SEO is the process of optimizing your website to generate traffic from search engines. If properly done, your website is shown in organic search results. Organic search results are what shows up when you search something in Google, below the paid ads. Organic results are free and they show up based on relevancy, not because you paid for them.
Google prioritizes displaying quality, relative organic search results for its users. Because of this, Google keeps its official list of ranking factors a secret. Otherwise everyone would exploit them and search results would be full of spam, and nobody would use Google anymore. So it’s important to know that nobody is 100% positive what will increase your rankings, and Google updates its ranking algorithm all. the. time. That being said, if an SEO company approaches you and guarantees keyword rankings they are lying.
SEO experts have conduct many ongoing studies to get a better idea of what contributes to a website’s SEO. There are supposedly over 200 ranking factors that Google uses in its algorithm, some weighted more heavily than others depending on importance. We don’t want you to make yourself crazy trying to learn everything about SEO so we put together a little cheat sheet for you based on our knowledge and experience.
Your success is in our best interest.